Architecting the next era of commerce.

LTW Consulting partners with founders and leadership teams to shape growth strategy, unlock high-value partnerships, and build customer, creator, and cultural ecosystems that create lasting value.

What we do

Marketplace & Growth Strategy • Emerging Technology & Commerce • Creator & Cultural Growth • Client Development & Experience • Executive & Board Advisory

About the founder

Lauren Wilson is the founder of LTW Consulting and a strategic operator and commerce executive with over 15 years of experience building businesses at the intersection of luxury, culture, technology, and consumer behavior.

She has developed deep expertise in creating new businesses and building new lines of business, translating cultural relevance into commercial growth, and architecting the positioning, partnerships, customer experiences, and go-to-market strategies that allow them to scale. Lauren founded and led Dora Maar, a curated luxury fashion platform featured in Vogue, The Wall Street Journal, and Forbes.

Previously, she led Business Development and Client Experience at Moda Operandi and held roles in marketing and communications at Christie’s, Gucci, and Ralph Lauren.

Across each chapter of her career, her work has focused on the positioning, partnerships, customer experiences, and cultural ecosystems that help modern commerce platforms grow.

More about Lauren

Areas of focus

Lauren partners with companies on both project-based initiatives and ongoing advisory mandates.

Her work sits at the intersection of marketplaces, creator and community ecosystems, cultural positioning, and commercial strategy, helping companies translate vision into scalable growth and durable demand.

  • Strategic support for platforms and brands expanding into new categories, audiences, or business models. Focusing on go-to-market planning, positioning, and growth levers across luxury and retail ecosystems.

  • Partnering with brands and platforms to translate emerging technologies including AI, personalization, and owned audience infrastructure into actionable go-to-market strategy, scalable growth, and modern customer experiences.

  • Building partnerships for brands and platforms with tastemakers, creators, and cultural leaders who shape modern discovery and consumer behavior driving relevance, distribution, and growth.

  • Supporting brands and platforms in deepening relationships with their most valuable customers through high-impact experiences from intimate client engagement events to long-term community-building strategies that drive loyalty, retention, and growth.

  • Trusted strategic counsel for founders, executives, and boards navigating inflection points including fundraising, growth planning, brand evolution, and new market entry.

Learn more

Select work

JOOPITER

As a strategic advisor to JOOPITER, Pharrell Williams’ luxury commerce platform, Lauren led the launch of the collector-focused Marketplace vertical, shaping supply strategy, consignor acquisition, and the end-to-end customer experience. She drove brand positioning and strategic partnerships, cultivating relationships across key cultural tastemakers, and collector networks to strengthen JOOPITER’s authority in the rare and one-of-a-kind ecosystem.

Her work extended to client development and experiential strategy, designing high-touch events and cultural moments that unified auctions, celebrity collaborations, and curator-led marketplace discovery under one platform.

Fluency is an AI-powered conversational commerce platform helping creators and brands build owned, monetizable audiences through SMS. Lauren partnered with the founding team on early GTM strategy including the launch of a structured creator beta cohort, onboarding architecture, and revenue mechanics ahead of scaled acquisition.

She also drove Fluency’s first brand activations, including powering the shopping experience for RAISEfashion’s inaugural New York Fashion Week Gallery in partnership with Abercrombie & Fitch and MAKE UP FOR EVER.

FLUENCY

Founded in 2019, Dora Maar was a next-generation luxury marketplace built around tastemaker-led commerce, empowering creators and collectors to drive curation, discovery, and demand.

As Founder & CEO, Lauren scaled the platform over five years, building a creator-powered marketplace across primary and secondary markets in partnership with a global network of tastemakers, creators, collectors, and leading luxury brands.

Under her leadership, Dora Maar achieved triple-digit year-over-year growth, developed proprietary technology powering curator-led drops and tastemaker-driven discovery, and secured backing from USC, gener8tor, McKinsey’s Next 1B, and Pharrell Williams’ Black Ambition.

The platform was featured in Vogue, Forbes, and The Wall Street Journal as a case study in culturally driven luxury commerce.

Dora Maar emerged as an early pioneer in how creators function as both distribution and conversion engines within luxury commerce.

Dora Maar